Wednesday, 20 May 2020

WATCH: JONES - 'Giving It Up'

Rewind to late 2016, when I was spending most of my university life at gigs, I caught JONES twice supporting Jack Savoretti in Southampton and London. I was struck by her impressive vocals in the live setting, and enjoyed her debut album New Skin which had just been released. Three and a half years later, she's back with the first taste of new music (with more to come across the next few months) in the shape of certified pop anthem Giving It Up.

Recorded with Mike Spencer (Rudimental, Zara Larsson) and artist/producer Fyfe (whose own debut Control soundtracked some of my time at university after I saw him performing at a Communion showcase), the track is a feel good pop tune, with JONES' vocals oozing effortlessness and confidence as always. She explains that the track "is a chocolate addiction confessional turned audio diary entry about a story where I found love in a very unexpected person... it also feels like the start of summer." Perfect listening for lounging in your garden.

The video, directed by the Bosnian-Canadian filmmaker and musician Nina Ljeti and edited by Vern Moen, places shots of JONES looking stylish as ever on a beachfront location among shots that a nature documentary would envy. Escape into it for 3 and a half minutes...


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