Tuesday, 15 September 2020

WATCH: Novo Amor - 'If We're Being Honest'

I was reminded yesterday (by the trusty Instagram archive) that it was two years since I first posted about Novo Amor, with a slightly gushy love letter to the tunes Utican and Birthplace, and a bit of marvelling at Ali's sustainable practices as an artist. With his debut album on the way, I was pretty sure that I was on the way to falling for his music. You could say that was an accurate prediction. 

I'm over the moon about the upcoming release of his second record Cannot Be, Whatsoever on 5th November (pre-order it here.) Recent single If We're Being Honest is the fourth track to be lifted from the album and as ever, it's stunning. My words from that first post continue to ring true about this latest offering - "his falsetto vocals are striking, accompanied by music that is vast, atmospheric and often cinematic in its nature, making use of some really exciting instrumentation." 

As an aside: two years on, and the vast majority of artists are yet to catch up with Ali and his team when it comes to sustainability. Excited to receive the new Cosmo Sheldrake LP some time this week - made from recycled materials as Ali's are. There's still so much that the music industry - particularly in touring, when that happens again, can do. Ditching single use plastic bottles, leaving behind excessive riders, sustainable merch, recycled packaging for CDs and vinyl - the opportunities are somewhat endless!

Grab tickets for the upcoming Novo Amor tour here.

Follow Novo Amor - Facebook | Twitter | Instagram.

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