Friday 6 May 2022

LISTEN: Siv Jakobsen - 'Most of the Time'

Rejoice, Siv Jakobsen is back! It feels like forever ago when I was falling in love with the tracks from A Temporary Soothing (definitely soothing, but not temporary, it turns out). The Norwegian singer-songwriter is back with a song about wanting to forget, and there is plenty more music on the way. Phew. I was in love with this campaign before I'd even clicked play on the track - Siv amongst sunflowers with bright dungarees on? This couldn't be more *my* thing if it tried! The track is a stunner too. Of course. 

Having spent much of her life on the road previously, Siv spent time in her homeland since the last record, reconnecting with her origins - which included visiting a city that she used to live in many years ago, a visit which inspired the new track. "I knew that in going there it might awaken some difficult memories, but I was completely taken aback by how intensely I felt pulled back into who I was and how I felt all those years ago. I realised I had some unpacking to do, so that I could begin to properly come to terms with and understand those memories."

"Most Of The Time is about not being able to forget a particularly difficult relationship from my past. When left undealt with, the memories seemed to heighten in my sleep, in my subconscious, day and night, almost as if I was being haunted. It's about how our past affects our future, how it can affect our personalities morphing into someone slightly different. Being back in this place again after such a long time was a much greater shock to my system than I would have ever thought it could be, and it forced me to unbox a lot of things I thought I had safely stored away in the back corners of my mind. In the end, it's about reminding myself that I am feeling better now, most of the time."

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