Sits down to write a post about the new Low Island track. Gets distracted listening to the Low Island back catalogue. Oops.
So so so excited to see this new track from the Oxford four-piece land in my inbox late last week. Premiered by *actual* master of radio Zane Lowe on his Apple Music show on Monday night, Who's Having The Greatest Time? is the last taster of their upcoming record If You Could Have It All Again, due 16th April via their label Emotional Interference. How is it that this band simply never put a foot wrong? Sonically, the singles from the record have each been quite varied, but that essence which ties them together and makes each so obviously a Low Island track is just so damn good. They're something special. I have the full record in my inbox (!) and absolutely cannot wait to find a moment to check it out.
On the release, multi-instrumentalist and songwriter on this track Jamie Jay shares "Who's Having The Greatest Time? is about the negative performative nature of Instagram, an environment which is constantly telling you that everyone only wants to see strength and victories, but seeing either of these makes us consistently depressed and insecure. The song is from the point of view of someone challenging a friend about how they both have come to use the platform. They then toy with the tempting and liberating idea of leaving the whole thing behind for good."
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