Wednesday 9 June 2021

ALBUM NEWS: Bess Atwell - 'Already, Always'

I am so so soooooo excited by this - album news from the inimitable talent that is Bess Atwell. She's following up recent singles Co-op and Time Comes In Roses (both complete tunes) with All You Can Do and news of her record Already, Always - due for release via Real Kind Records on September 24th. With records from Public Service Broadcasting, MarthaGunn and Liz Lawrence too, September is shaping up to be a pretty special month for new music. 

More on the record later - but for now, the new single is a complete gem. On the track, Bess shares: "You can only live in turmoil and guilt for so long. This song was a rare moment of relative ruthlessness. A moment to breathe and stop apologising for the way I felt, and to try out blaming the other person. However, even in an instance of liberation, I didn't want to shy away from the fact that, humanly, a longing for meaning and guidance still nagged at me. I had spent a long time feeling powerless, as if I were my partner's pet. I spent the best part of a year living in his house, eating the food he cooked, being looked after by him. This song is a daydream of a role reversal and an exploration of reclaiming control."

Wishing to create a video reflecting the mundane in a surreal way, Bess enlisted director Dylan Hayes and his DOP Owain Morgan, who filmed with her at her parents' house in Sussex, where she spent the first lockdown. On the experience, Bess shares: "it was fun to see it looking quite so dreamy on film. The idea was similar to that for the Co-op video, the concept being 'the domestic meets the surreal' but executed differently. We wanted to create mundane scenes, but amp them up to a point of surrealism (chopping a ridiculous amount of apples / sitting at a desk with unnecessarily tall stacks of books). I wanted the video to feel weighed down by domiciliary tasks, claustrophobic even. I’m the only person in the video which makes it feel extra lonely when contrasted with the fact I’m preparing so much food.

“I was lucky enough to be reached out to by Bvlgari who kitted us out with wardrobe accessories. It got to a point where I was just having fun playing dress-up which worked to make the video a little tongue-in-cheek – I’m pictured outside, wind blowing in my hair, wearing a black trench coat and sunglasses, almost parodying what a music video might look like.”

Pre-order & pre-save the new record here - it's due September 24th. 

Follow Bess Atwell - Facebook | Twitter | Instagram.

No comments:

Post a Comment