Don't say I never treat you... brand new Karima Francis to ease you into the week. The crazy times we've all been living through have pushed me to seek comfort in music, and this one certainly fits the bill in that respect. Say is the fourth single to emerge from Karima's time in LA, where she headed in search of her new sound after hearing The War on Drugs' Lost In A Dream. Local artists, new and old, proved inspirational, and the results - previous single Carelessness Causes Fire included - are stunning. Carrying you along on those soothing vocals like some kind of wispy musical cloud, before you know it Say is over and you've already hit repeat. It'd be rude not to.
On the track, Karima shares: "'Say' is about the isolation caused by Covid-19 and how that can impact relationships closest to you. The song lyrics came to me whilst I was on my daily run, the whole cycle of Covid repetition was becoming overwhelming. My ongoing battles with CPTSD (complex post-traumatic stress disorder) became more outward and started to impact those around me."
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